#performancemarketing

Aditya Somaiya

Jun 4, 20212 min read

Consumer Retention for Direct to Consumer Brands

Acquisition is costly business. What is costlier, is low retention. What do you do with acquired consumers? Purchase marks the end of...

Aditya Somaiya

Jun 4, 20211 min read

RFM Analysis - Using Customer Databases for D2C Brands Retention Strategies

I first came across RFM Analysis - Recency, Frequency, Monetary Value in b-school through Professor Shivram Apte. At that time, point of...

Aditya Somaiya

May 3, 20213 min read

Retention Marketing for D2C Brands - Using Insights and Data to Drive Business Growth

Consumer retention is the holy grail of #performancemarketing and it’s an assured way for #d2cbrands to ensure long term, profitable...

vishaygupta1

Apr 21, 20201 min read

4 new Features on Instagram

Are you using them? Instagram keeps rolling out new features to enhance user experience and get content creators/ brands to engage better...

Aditya Somaiya

Apr 3, 20202 min read

Digital Marketing Spends

Who should manage performance marketing and how should the spends be classified? In the era of radio, print and television, the...

vishaygupta1

Apr 3, 20201 min read

Doing things that matter

Quarantine and Business Productivity. The last 2 months have been the biggest disruptor in recent history. We have never been tested at...