HELPING SCALE
DIRECT TO CONSUMER
BRANDS
Why Direct to Consumer?
Unique Brand Experience
In the current digital economy, direct to consumer is no longer optional, brands must deliver their unique brand experience through owned channels
Customer Lifetime
By constantly re-engaging the customers through D2C channels, brands can increase customer lifetime value through retention
Deep Consumer Insights
D2C platforms provide data led (transaction, website behavior) insights to enhance product, brand and user experience
Proof of Concepts
Brands can use D2C platforms to ramp up their speed to market and do Proof of Concept testing
Consumer Research
Ability to reach your customer directly for consumer research
D2C Playbook
Scale based differentiated approach
The stage of business determines the strategy and execution plan on all aspects of the market mix, priorities between acquisition, retention, scale and cost efficiency
Build a clear proposition and consistent messaging
Finding early category adopters
Driving scale with identified successful consumer segments
Key metrics : Impressions,
Click Through Rates , Conversions
Only product exists
Understand reasons for brand trials
Experiment with adjacent consumer segments
Expand product portfolio
Key metrics: CAC, AOV, New acquisitions
> 50 lac revenue p/m
Strategic brand partnerships
Brand positioning
Alternate media channels for efficiencies and new audiences
Research to develop deep consumer understanding
Key metrics: RoAS, Sales
Growth Rates, LTV, Retention Rates, NPS
Expand acquisition segments
Create a robust retention funnel
New product opportunities for existing customers
Key metrics: RoAS, Channel level CAC, Retention Rates
> 50 lac revenue p/m
< 10 lac revenue p/m
10-50 lac revenue p/m
Success Stories
Performance Marketing
Managing performance marketing for Global markets for the brand through advertising on digital channels
Results
3x increase in revenue in 6
months
Digital Assets &
Performance Marketing
Helping the brand transition to
a brand aligned consumer
friendly D2C platform
Results
40% ROAS improvement in 2 months
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New Product Portfolio
Strategy and execution of an additional portfolio with the dual objective of increasing retention and
Average Order Value
Results
2x increase in retention
rates
Digital Assets &
Performance Marketing
Helping the brand transition to
a brand aligned consumer
friendly D2C platform
Results
Setup and ramped up D2C sales in 1 month with 3+ ROAS
Performance Marketing
Scaled up D2C through creating a differentiated product portfolio, delivering the brand message across
all media platforms
Results
8x increase in revenue in 12
months
Testimonials
Badri Beriwal
Business Head (New Business) & CEO BritChip (JV Britannia & Chipita)
Britannia Industries Limited
The team at ENSO brings deep learning and insights in the FMCG Sales and Distribution space. Their data driven approach, understanding of technology, attention to detail and execution ensured that the project was able to meet its required milestones. I look forward to working with them in the future.
Clients
About
At Enso we are passionate about business problem solving. We are business owners and have been business managers in the past. We believe that making optimal decisions for business is critical. Aspects of technology, creative and marketing are tools to achieve business scale and efficiency. We like to get involved in depth to understand current business challenges and offer bespoke solutions for pressing business problems.
Founding Team
Our Partnerships
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